One of my favorite aspects of the business of domain investing is negotiating my own deals with prospective buyers. In order to generate some of my inbound leads, I operate a variety of my own landing pages and inquiry forms, supplemented by Efty landing pages.

There is a downside to operating my own landing pages and inquiry forms. I am fully responsible for all technical aspects of the landing pages – from their design to their resolution and functionality. This is something I do with the help of a developer, but a great deal of the management is on me.

A few days ago, I created a landing page via Carrd and changed the nameservers at the registrar. The landing page did not resolve at all. I updated the nameservers a couple of times, and still nothing. The following morning, I reached out to my hosting provider (LiquidWeb) and asked them to investigate. They did something behind the scenes related to one of the nameservers I have used for many years, and the issue was resolved. I still don’t know what happened or why, but the domain name now resolves. Fortunately, LiquidWeb doesn’t charge me to help diagnose and resolve these occasional issues, but it’s on me to detect them.

Whenever I want to make changes to the functionality of one of my websites, I rely on my developer to assist. I know enough about html to make many changes on my own, but there are some things I am smart enough to know I will break if I don’t utilize an expert.

I use monitoring services to track uptime for my websites and landing pages because I am responsible for ensuring my landers are working correctly. If something goes down and doesn’t automatically reset, that’s on me, too.

For those of you who are like me and wants full control over landing pages to save money on sales commissions, it can be a fair amount of work to launch and manage your own landing pages. Creating a landing page on Carrd or a similar service is fairly easy. Launching and continually operating landing pages and inquiry forms takes some work, and it is an ongoing effort to keep plugins updated and websites operating.