Paying customers can now import leads to use Efty Pay.

Domain name sales platform Efty has launched the first iteration of Efty Pay for sellers.

For the initial launch, Efty customers with an active subscription can import leads to use Efty Pay to complete the transaction.

Sellers will need to complete a verification process, and once complete, they will get a verified checkmark next to their name on Efty pages.

For this launch, only wire transfer payments are accepted. Payments in USD, EUR, and GBP are enabled. Sellers will pay an introductory commission of 3.5%.

While somewhat limited now, Efty has big plans for Efty Pay. Eventually, it will become a payment option on Efty landers and through third-party services with an API. It will also work with more currencies and payment methods.

Efty announced its plans for Efty Pay at the beginning of the year. Since then, a new competitor has popped up: AtomPay. It’s good to see competition in this space.